January 7, 2010

Unleashing Innovation

Synder and Duarte tell the story of how Whirlpool transformed itself from a company who excelled at building appliances to one who had embedded innovation at every level of its organization. This change effort, one of the largest in corporate history, reshaped Whirlpool's corporate culture and generated economic growth. This book is filled with real-world examples of how Whirlpool created consistent, profitable innovation by involving all employees and dispelling the belief that innovation can only come from research and development or leadership sectors of a company. Snyder and Duarte show how Whirlpool created an environment that emphasizes learning, creating, dreaming, and offers strategies and tools on how a similar environment can be developed in other organizations.

This book can be found in HECSA Library:

Unleashing Innovation: How Whirlpool Transformed an Industry
Nancy Tennant Snyder and Deborah L. Duarte
HD 9971.5 .W374 W457 2008