February 26, 2010

Three Cups of Tea

This is the story of a mountain climber who stumbled on a poor village in Pakistan after a failed attempt to climb K2. He was so moved by the kindness of the villagers that he promised to return there and build a school. This is the story of that promise and its outcome. Over the next decade, Mortenson built not one school, but fifty-five schools, emphasizing education for girls. All were located in the mountainous terrain that give rise to the Taliban. His story is an adventure as well as a testament to human kindness and humanitarianism.

This book can be found in HECSA Library:

Three Cups of Tea: One Man's Mission to Promote Peace . . . One School at a Time
Greg Moretenson and David Oliver Relin
LC 2330 .M67 2006

February 25, 2010

Service Etiquette

This 5th edition of the definitive resource for military protocol has been expanded to include all levels of military personnel, government, and business professionals. Conetsco and Hart share the latest official information on protocol as well as advice of modern civility. They discuss manners for international guests and hosts, including table manners, email ettiquette and public use of electronic devices, as well as proper protocol during government ceremonies, business receptions, and visits of high-profile personnel.

This book can be found in HECSA Library:

Service Etiquette
5th ed.
Cherlynn Conetsco and Anna Hart
U 766 .C56 2009

February 24, 2010

Concrete Bridges

This book provides experience-based advice on how to "rehabilitate" concrete bridges. Written for practicing engineers and building restoration experts, this book offers prescriptions for repairing distressed, cracked, and broken bridges. It offers instructions for repairing and strengthening aging bridges as well as serving as a reference for conducting bridge inspecting, conducting condition surveys and diagnostic tests, and performing general bridge maintenance. It also provides detailed instructions for building emergency bridges.

This book can be found in HECSA Library:

Concrete Bridges
V. K. Raina
TG 335 .R34 1994

February 23, 2010

Trade Off

Maney explains how every decision that we make as consumers is a trade off between the products that we love and the products that we need. He asserts that there is a constant tension between the quality of a consumer's experience--fidelity--and the ease of getting and paying for a product--convenience. He asserts that products that are at one extreme or the other--either high in fidelity or high in convenience--catch on, while products or services that have a middle level of both are not adopted as enthusiastically by consumers. He uses examples from a wide variety of industries to demonstrate how the most successful companies skew their products or services to one extreme or the other.

This book can be found in HECSA Library:

Trade-Off: Why Some Things Catch On and Others Don't
Kevin Maney
HC 79 .T4 M3474 2009

February 22, 2010

Mapping the Zone

Federal Emergency Management Agency (FEMA) flood insurance rate maps show flood risk areas, form the basis for setting flood insurance premiums, and regulate development within floodplains. This information is an important tool for governments, businesses, and individuals, so improving the accuracy of these maps is not just a nicety, it is valuable to everyone. This study co-sponsored by FEMA and the National Oceanic and Atmospheric Administration (NOAA) examined factors that affect map accuracy, assessed the costs and benefits of maintaining more accurate maps, and recommended ways to improve mapping and management of flood-related data. This book is filled with map images as well as process flow charts which detail how map data is gathered.

This book can be found in HECSA Library:

Mapping the Zone: Improving Flood Map Accuracy
National Research Council of the National Academies
GB 1399.2 .M37 2009

February 19, 2010

Afghanistan 101

This book explains how and why Afghan culture is so different than Western cultures, particularly American culture. It explains why Afghan people think and behave the way they do, and discusses how they prioritize their loyalty to people, groups, and ideas. It describes how Afghan people deal with social power, wealth, personal authority, age, and gender issues. It provides a description of different ethnic groups living in Afghanistan and provides tips on how Westerners can work effectively with them.

This book can be found in HECSA Library:

Afghanistan 101: Understanding Afghan Culture
Ehsan M. Entezar
DS 354 .E58 2007

February 18, 2010

Convergence Culture

Jenkins explains the cultural changes that are taking place as different types of media co-exists. Through six case studies, he shows us how old media forms such as television and books are struggling to control content as fans use the social networking and the world wide web to discover the ending of a season's TV series, or to write their own adventures involving popular book or movie characters. While media executives struggle to maintain control, nearly every story is told across multiple media platforms. Jenkins asserts that this customer battle for control is changing the way that we do business, select political leaders, and educate children in society today.

This book can be found in HECSA Library:

Convergence Culture: Where Old and New Media Collide
Henry Jenkins
P 94.65 .U6 J46 2008

February 11, 2010


Research shows that a handful of star performers create a disproportionate amount value for their organizations. These individuals are often the ones coming up with new ideas. However, their value is not defined by their intelligence or academic credentials, but rather their ability to think. These people need their organizations in order to feel valuable. Goffee and Jones call these kinds of individuals "Clevers." They can be brilliant, but difficult or even dangerous to work with. Traditional leadership approaches will not be effective at working with them either. Goffee and Jones outline how to set up unconventional guidelines so that your organizations "clevers" can succeed

This book can be found in HECSA Library:

Clever: Leading your Smartest, Most Creative People
Rob Goffee and Gareth Jones
HD 53 .G638 2009

February 10, 2010

Now or Never

Flannery, an ecologist, has helped to bring the topic of climate change and global warming to the attention of the international public. Now, his call to action is a practical roadmap toward a sustainable future. He surveys the history of environmental change and the potential solutions that have been proposed. He offers that combinations of small changes--including replacing the carbon that is removed in the form of fossil fuels, reducing energy usage, and developing alternative energy and food sources--may be the most viable solution for everyone. He also explores the developing carbon-trading schemes and the impact of large populations on the environment. Finally, this book includes responses to his ideas by numerous other environmental thinkers and writers.

This book can be found in HECSA Library:

Now or Never: Why We Must Act Now to End Climate Change and Create a Sustainable Future
Tim Flannery
HC 79 .E5 F53 2009

February 9, 2010

The Social Media Bible

This book will show you how to transform your organization into a social enterprise. Using we-based tools, you will learn how to connect customers, employees, and other stakeholders together to collaborate and champion products, services, and ideas. Part one introduces you to the concept of social media and gives you practical and tactical tools for using these tools. Part two introduces the tools themselves. They are divided into fifteen categories, and presented according to the features and functions that will be most applicable to your social media strategy. Part three offers exercises and tests that will enable you to conduct a social media audit of your organization and teach these tools to the stakeholders who will be best able to use them.

This book can be found in HECSA Library:

The Social Media Bible: Tactics, Tools & Strategies for Business Success
Lon Safko and David K. Brake
HF 5415.1265 .S24 2009

February 7, 2010

The Living Shore

In 2008, Jacobsen accompanied a group of marine scientists to a remote coastline of British Columbia to hunt for the Olympia oyster. This oyster species one carpeted the shores from California to Alaska, but because of pollution and overharvesting, it is nearly extinct. This book explains how oysters and other shellfish play a key role in coastal ecosystems. They filter water, stabilize shorelines, and provide habits for numerous other species. Few oyster reefs remain, yet this habitat has played such a key role in the development of coastal communities in North America. This book also details some of the restoration and species recovery efforts that are currently underway for oysters and other coastal marine creatures.

This book can be found in HECSA Library:

The Living Shore: Rediscovering a Lost World
Rowan Jacobsen
SH 365 .W2 J33 2009

February 4, 2010

Green Design

This is a survey of innovative products and design strategies that address immediate concerns about global warming and use of environmentally sensitive materials. At the same time, these products also highlight creativity and vision, looking toward a sustainable future where technology and ethics overlap. Many areas of home design are included. Architectural design and interior spaces are recognized. Products and materials used within the home--including textiles and other finishes--are highlighted. Furniture and home goods such as dishes, linens, and other items are featured. Innovative technologies used in the building and operation of the home are also surveyed. Finally, sustainable transportation designs to and from residential and commercial spaces are envisioned. This book offers beautiful images and recognizes the award-winning innovations of many environmentally conscientious designers.

This book can be found in HECSA Library:

Green Design: Creative Sustainable Designs for the Twenty-First Century
Marcus Fairs
NK 1520 .F35 2009

February 3, 2010

America's Army

This is the story of the development of an all volunteer United States Army. It chronicles the historical protests against the draft and policy changes proposed during the Vietnam War. It also shows how this major change in an American institution occurred alongside significant changes in a mainstream American culture fighting to come to terms with racial inequalities, women's rights, civil rights and gay rights. Baily discusses how an American volunteer force comes to be looked at as an employer, and how this new status requires the Army to market itself and compete for labor. At the same time, these internal challenges do not negate the Army's need to be prepared to carry out its work effectively--to defend the nation and fight overseas. This social history paints a picture of the complexities faced by the Army at its leadership levels as well as pressures felt by the rank and file. A must read.

This book can be found in HECSA Library:

America's Army: Making the All-Volunteer Force
Beth Bailey
UB 323 .B35 2009

February 2, 2010

River Mechanics

This textbook teaches how to to perform mechanical analysis of rivers, providing theory, analytical methods, practical engineering applications. Each chapter discusses principles and provides instructive problems, examples, and case studies which illustrate engineering analysis and design. Topical emphasis is placed on river dynamics, river bank stabilization, and river engineering. Additional chapters discuss methods for developing physical and mathematical models of rivers. It also provides background for understanding the mechanisms behind floods so that effective measures can be developed to reduce flood impact, prevent erosion, improve navigation, increase water supplies, and maintain stable and healthy aquatic habitats.

This book can be found in HECSA Library:

River Mechanics
Pierre Y. Julien
TC 405 .J85 2002

February 1, 2010

Women Lead the Way

Tarr-Whelan asserts that the only way that we can arrive at different decisions is to change who is involved in the decision-making process. Using surprising facts and statistics, she builds a case that shows that women are often a very small part of this decision-making group, particularly at high levels such as corporate executive groups and government leadership. She discusses some of the things that are believed to hold women back, and stresses that women need to build their own confidence and develop skills such as collaboration, communication, and consensus-building. She presents research that shows that the tipping point is just 30 percent--when women's representation in top leadership positions reaches only 30 percent, change starts to happen. Tarr-Whelan combines research and advocacy for women in leadership roles with practical tools that can guide them there.

This book can be found in HECSA Library:

Women Lead the Way: Your Guide to Stepping Up to Leadership and Changing the World
Linda Tarr-Whelan
HD 6054.3 .T37 2009