Jenkins explains the cultural changes that are taking place as different types of media co-exists. Through six case studies, he shows us how old media forms such as television and books are struggling to control content as fans use the social networking and the world wide web to discover the ending of a season's TV series, or to write their own adventures involving popular book or movie characters. While media executives struggle to maintain control, nearly every story is told across multiple media platforms. Jenkins asserts that this customer battle for control is changing the way that we do business, select political leaders, and educate children in society today.
This book can be found in HECSA Library:
Convergence Culture: Where Old and New Media Collide
P 94.65 .U6 J46 2008