This book will show you how to transform your organization into a social enterprise. Using we-based tools, you will learn how to connect customers, employees, and other stakeholders together to collaborate and champion products, services, and ideas. Part one introduces you to the concept of social media and gives you practical and tactical tools for using these tools. Part two introduces the tools themselves. They are divided into fifteen categories, and presented according to the features and functions that will be most applicable to your social media strategy. Part three offers exercises and tests that will enable you to conduct a social media audit of your organization and teach these tools to the stakeholders who will be best able to use them.
This book can be found in HECSA Library:
The Social Media Bible: Tactics, Tools & Strategies for Business Success
Lon Safko and David K. Brake
HF 5415.1265 .S24 2009