Shih outlines the advantages of social networking for businesses and shows how to turn the opportunities into reality. She explains that online social networks are changing the way that people live, work, and interact with one another. The opportunity for business is to convert relationships with customers into money-making opportunities. She shows how social networks can provide new business opportunities, target marketing messages, find new employees, and engage their audience to harvest innovative ideas. Shih is uniquely qualified to write this book because she created the first business application for Facebook. Case-studies and a practical how-to guide shows how others can follow her steps to success.
This book can be found in HECSA Library:
The Facebook Era: Tapping Online Social Networks to Build Better Products, Research New Audiences, and Sell More Stuff
HD 30.37 .S49 2009