January 29, 2010

Marketing to the Social Web

Web 2.0 and social networking tools have provided marketing experts a new way to use the web to communicate with tehir customers rather then broadcasting messages at them. Weber explains how marketing professionals and the companies that they work for build customer communities and engage them through web-based technologies. He demonstrates how using social networking sites like MySpace, Facebook, and Flickr provide opportunities for creating discussions between companies and their customers. They also explain how advertisements in these venues are specifically targeted to the audience who receives them, generating measurable influence and profits for the companies. The techniques discussed in this book should be studied by anyone who wants to understand how to use technology to increase their influence.

This book can be found in HECSA Library:

Marketing to the Social Web: How Digital Customer Communities Build Your Business
2nd ed.
Larry Weber
HF 5415.1265 .W43 2009