January 12, 2010

Grown Up Digital

Based on surveys and interviews of over 11,000 individuals between the ages of 11 and 30, Tapscott discovers how the Millenial generation who grew up with the internet thinks, behaves, and has creates a rich social structure and communication capability different from those of earlier generations. This "field guide" for Baby Boomers and GenXers offers suggestions for how to attract and engage Millenials in the workplace, how their brains process information and learn new things, and how they are actively participating in the creation and distribution of information and entertainment. This young generation is an authority on something important--technology. It is up to the rest of us to determine how we will use their expertise.

This book can be found in HECSA Library:

Grown Up Digital: How the Net Generation is Changing Your World
Don Tapscott
QA 76.9 .C66 T29 2009