Spence defines purpose as a statement that describes the difference you are trying to make in the world. He asserts that it is the key to creating and maintaining high-performing organizations, and that business leaders would be well served to pay more attention to writing their purpose statements as they do to writing organizational strategy documents, monitoring performance, or encouraging innovation. What differentiates purpose from mission, vision, or other strategic planning statements, according to Spence, is that it has been integrated into the beliefs, values, and behavior of each employee within the organization. He asserts that a workforce who clearly understands their purpose will feel great about what they do and be excited to go to work every morning. This audiobook will help you to answer tough questions about what your organization really stands for and values, what matters to the employees, customers, and other stakeholders, and what you could stop doing within the organization without undermining its purpose.
This Audiobook on CD can be found in HECSA Library:
It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business is Driven by Purpose
Roy M. Spence, Jr.
HF 5386 .S7515 2009