February 20, 2009

Guerrilla P.R. Wired

Hollywood public relations expert Levine offers quick, simple, and inexpensive publicity tactics and techniques in this book. Tailored specifically for the internet environment, he offers strategies for understanding the online environment, establishing a web presence and using it effectively for marketing, and enabling your site to be found. Drawing from the traditional field of marketing, he advises on how to create effective branding, how to target communications to particular markets, and how to get yourself noticed. He discusses successful marketing, what it means, and how to prevent yourself from becoming too successful. At the same time, he offers strategies to keep success going and to grow the market once sit stabilizes. This book is full of examples and cases studies that illustrate the points that Levine makes.

This book can be found in HECSA Library:

Guerrilla P.R. Wired: Waging a Successful Publicity Campaign Online, Offline, and Everywhere in Between
Michael Levine
HD 59 .L483 2002