Hubbard boldly asserts that "Anything can be measured." In this book, he explains why some things may seem immeasurable, but are not. He provides examples of seemingly impossible measurements taken using simple, intuitive methods. He shows how advanced statistical techniques can be applied easily. He also illustrates the value of measurement data, showing that you have probably been making the wrong assumptions about your business or measuring the wrong things. He even demonstrates how to measure "soft" things like happiness, satisfaction, quality, risk, and other concepts that have previously been difficult to quantify. This book is a must read for anyone who wants to collect data about their business or organization in order to have a baseline for improving.This book can be found in HECSA Library:
How to Measure Anything: Finding the Value of "Intangibles" in Business
2nd ed.
Douglas W. Hubbard
HF 5681 .I55 H83 2010
