This book will show you how to tap into the web as a marketing and influencing tool. The authors explain that the world of the web is defined by its transparency. Becoming a trust agent--someone trusted by others--is not an easy task, but it is a powerful position once established. This book explains how to establish social networks and to use them to build company reputation and influence. This marketing technique is built upon a new currency--not money, but trust. Once established, it can be shared with others and, the authors assert, is a more powerful tool for your company than traditional marketing or public relations techniques. This book is a must-read for any organization who wants to learn how to shape their reputation in the internet world.
This book can be found in HECSA Library:
Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust
Chris Brogan and Julien Smith
HF 5415.1265 .B75 2009