December 29, 2009

Making Innovation Work

Innovation does not just happen. It must be managed and measured. This book provides a start-to-finish process for creating business growth from innovation. Drawing on both research and experience, the authors demonstrate what works, what doesn't, and how to use management tools to maximize the value that your company gets from its investment into innovation. They describe strategies that foster innovative thinking and organizational structures that make innovation possible and sustainable. They also describe how to manage innovation, including how to measure throughout every phase of the innovation process. This book takes the mystery out of innovation by showing how to lead it, track it, and encourage it.

This book can be found in HECSA Library:

Making Innovation Work: How to Manage It, Measure It, and Profit from It
Tony Davila, Marc J. Epstein, and Robert Shelton
HD 58.8 .D37 2006