August 19, 2009

Driving Results through Social Networks

Business leaders are always on the lookout for ways to getting work done faster and more efficiently. Cross and Thomas explain how to leverage the informal networks that already exist within organizations. Cross and Thomas offer principles and practical tools to initiate and encourage collaborations that improve communications within an organization and accelerate innovative thinking. Rather than formalize relationships, they use network analysis techniques to uncover connections that already exist. They then ask questions about how effectively and efficiently the formal organization is working by tracking information flow through the informal networks. This is an interesting twist on the current use of social networking to bring people together. With thought and planning, however, these kinds of networks can be created and used to facilitate more effective professional communications.

This book can be found in HECSA Library:

Driving Results through Social Networks: How Top Organizations Leverage Networks for Performance and Growth
Rob Cross and Robert J. Thomas
HD 69.58 C757 2009