May 9, 2008

Book Review - Mid-Course Correction

Mid-Course Correction: Toward a Sustainable Enterprise: the Interface Model
Ray C. Anderson
HD 110 .E5 A6616 1998

Anderson shares his personal transformation from an industrial entrepreneur to advocate of sustainable manufacturing. Anderson's first person narrative overviews the growth of his carpet manufacturing company, Interface Inc. In a series of personal speeches originally made to his customers and business competitors, Anderson also reveals how he came to realize the devastation that his company's manufacturing process had on the environment. Billions of pounds of raw materials are extracted from the earth annually. Some of these resources are burned up to produce the power needed to manufacture his flooring products, at the same time giving off gases and pollutants that contaminated the air and contributed to the depletion of the ozone layer. Sickened by this reality, Anderson vowed to become the first manufacturing company whose process was completely sustainable--that it contributed positively to the earth's environment as much as it removed, and even went beyond to help restore depleted natural resources. Anderson presents his company's plan for achieving sustainability and how they are working to get there. While he makes no attempt at supporting his claims scientifically, Anderson offers concrete suggestions to raising environmental consciousness and lessening the impact of humans, particularly in industry, on the earth.