Mavericks at Work: Why the Most Original Minds in Business WinWilliam C. Taylor & Polly LaBarre
HD 38.25 .U6 T39 2006
Taylor and LaBarre conclude that because many businesses are downsizing, cutting back, or loosing ground in the market, "business as usual" is an untenable strategy. In its place, they argue that innovation and originality are the pathways to continued success. Organized into four parts, this book offer areas for business examination and possible reinvigoration. The authors suggest rethinking competition, reinventing innovation, reconnecting with customers, and redesigning work. Most importantly, however, they are clear from the beginning that each individual or company must define for itself what it means to be successful.
