May 30, 2008

Book Review - Speak to Win

Speak to Win: How to Present with Power in Any Situation
Brian Tracy
PN 4129.15 .T73 2008

Many people assume that effective public speakers are more confident and intelligent than they are. At the same time, people also assume that public speaking skills come naturally. Tracy disputes both of these assumptions. He asserts that effective public speaking can be learned by anyone and that they should use their ability to communicate verbally as a tool to advance their career. In this book, Tracy provides tactics, tips and techniques on how people can overcome their fear of speaking in front of others and to develop an effective verbal communication style. He discusses basics like preparing for presentations, controlling the arrangement and climate of the presentation space, speaking persuasively, and opening and closing the talk strongly. However, he goes beyond these broad brush strokes offering specific advice on how to phrase the points in your speech to make them most memorable to the audience, how to integrate anecdotes into a structured talk, and the power of pausing mid-thought. This book offers concrete, practical recommendations to improving your ability to speak in public and will be useful for meeting leaders and presenters to audiences of all sizes.