Viral Loop

Pennenberg defines a "viral loop" as technology that you have to spread to use. After all, what is the use of being on Facebook if none of your friends are there too? He describes how successful entrepreneurs have harnessed this idea to create successful and profitable online businesses. The trick, he believes, is to create a product that customers really want so that they spread the word about it to others. Other kinds of companies can use this same concept to enable their businesses using technology

This book can be found in HECSA Library:

Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves
Adam L. Penenberg
HF 5415.1265 .P46 2009

Designing Interactions

Designing interactions is about shaping the way we think about and interact with technology, especially computer technology. Designers think about many things when creating a new product. They consider whether the product performs the function that it is supposed to. They think about how easy or difficult it is to use. They consider the price and how the product looks. They may also consider the social connotations of owning or using the product. This book discusses some of the characteristics of good design--a clear mental model, positive user feedback, clear navigation, and consistent behavior. It traces the history of digital design, providing many examples of good design and discussing what makes them so effective.

This book can be found in HECSA Library:

Designing Interactions
Bill Moggridge
QA 76.9 .H85 M64 2007

Blown to Bits

Advances in technology have enabled our access to a tremendous amount of information--whether it entertains us, allows us to collaborate and communicate, or become more involved in our government and society. However, this same technology has some drawbacks. Is email really private? How do search engines determine which results to present to you when you do a search? Technology is breaking long-held beliefs and assumptions about privacy, identity, freedom of expression, and personal control as our lives are captured as digital data. This book serves as a wake-up call to the human consequences of the technology behind the digital explosion.

This book can be found in Hecsa Library:

Blown to Bits: Your Life, Liberty, and Happiness after the Digital Explosion
Hal Abelson, Ken Ledeen, and Harry Lewis
QA 76.9 .C66 A245 2008

Convergence Culture

Jenkins explains the cultural changes that are taking place as different types of media co-exists. Through six case studies, he shows us how old media forms such as television and books are struggling to control content as fans use the social networking and the world wide web to discover the ending of a season's TV series, or to write their own adventures involving popular book or movie characters. While media executives struggle to maintain control, nearly every story is told across multiple media platforms. Jenkins asserts that this customer battle for control is changing the way that we do business, select political leaders, and educate children in society today.

This book can be found in HECSA Library:

Convergence Culture: Where Old and New Media Collide
Henry Jenkins
P 94.65 .U6 J46 2008

The Social Media Bible

This book will show you how to transform your organization into a social enterprise. Using we-based tools, you will learn how to connect customers, employees, and other stakeholders together to collaborate and champion products, services, and ideas. Part one introduces you to the concept of social media and gives you practical and tactical tools for using these tools. Part two introduces the tools themselves. They are divided into fifteen categories, and presented according to the features and functions that will be most applicable to your social media strategy. Part three offers exercises and tests that will enable you to conduct a social media audit of your organization and teach these tools to the stakeholders who will be best able to use them.

This book can be found in HECSA Library:

The Social Media Bible: Tactics, Tools & Strategies for Business Success
Lon Safko and David K. Brake
HF 5415.1265 .S24 2009

Marketing to the Social Web

Web 2.0 and social networking tools have provided marketing experts a new way to use the web to communicate with tehir customers rather then broadcasting messages at them. Weber explains how marketing professionals and the companies that they work for build customer communities and engage them through web-based technologies. He demonstrates how using social networking sites like MySpace, Facebook, and Flickr provide opportunities for creating discussions between companies and their customers. They also explain how advertisements in these venues are specifically targeted to the audience who receives them, generating measurable influence and profits for the companies. The techniques discussed in this book should be studied by anyone who wants to understand how to use technology to increase their influence.

This book can be found in HECSA Library:

Marketing to the Social Web: How Digital Customer Communities Build Your Business
2nd ed.
Larry Weber
HF 5415.1265 .W43 2009

The Facebook Era

Shih outlines the advantages of social networking for businesses and shows how to turn the opportunities into reality. She explains that online social networks are changing the way that people live, work, and interact with one another. The opportunity for business is to convert relationships with customers into money-making opportunities. She shows how social networks can provide new business opportunities, target marketing messages, find new employees, and engage their audience to harvest innovative ideas. Shih is uniquely qualified to write this book because she created the first business application for Facebook. Case-studies and a practical how-to guide shows how others can follow her steps to success.

This book can be found in HECSA Library:

The Facebook Era: Tapping Online Social Networks to Build Better Products, Research New Audiences, and Sell More Stuff
Clara Shih
HD 30.37 .S49 2009

Grown Up Digital

Based on surveys and interviews of over 11,000 individuals between the ages of 11 and 30, Tapscott discovers how the Millenial generation who grew up with the internet thinks, behaves, and has creates a rich social structure and communication capability different from those of earlier generations. This "field guide" for Baby Boomers and GenXers offers suggestions for how to attract and engage Millenials in the workplace, how their brains process information and learn new things, and how they are actively participating in the creation and distribution of information and entertainment. This young generation is an authority on something important--technology. It is up to the rest of us to determine how we will use their expertise.

This book can be found in HECSA Library:

Grown Up Digital: How the Net Generation is Changing Your World
Don Tapscott
QA 76.9 .C66 T29 2009

Trust Agents

This book will show you how to tap into the web as a marketing and influencing tool. The authors explain that the world of the web is defined by its transparency. Becoming a trust agent--someone trusted by others--is not an easy task, but it is a powerful position once established. This book explains how to establish social networks and to use them to build company reputation and influence. This marketing technique is built upon a new currency--not money, but trust. Once established, it can be shared with others and, the authors assert, is a more powerful tool for your company than traditional marketing or public relations techniques. This book is a must-read for any organization who wants to learn how to shape their reputation in the internet world.

This book can be found in HECSA Library:

Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust
Chris Brogan and Julien Smith
HF 5415.1265 .B75 2009

Wiki Government

Noveck argues that connecting government with people using technology enables connecting the expertise of the many to the power of the few. She describes Peer-to-Patent, the government's first social networking initiative. Launched in 2007, Peer-to-Patent connects patent examiners to volunteer scientists and technology experts through the web. These citizens help to channel knowledge and enthusiasm for new ideas that helps patent examiners focus their time on approving the patents that experts believe will have the most promise in the market. Noveck shows how this model can be applied to other government settings, and asks readers to rethink the notions of effective governance and democracy in the 21st century.

This book can be found in HECSA Library:

Wiki Government: How Technology Can Make Government Better, Democracy Stronger, and Citizens More Powerful
Beth Simone Noveck
JK 1764 .N68 2009