June 8, 2010

Viral Loop

Pennenberg defines a "viral loop" as technology that you have to spread to use. After all, what is the use of being on Facebook if none of your friends are there too? He describes how successful entrepreneurs have harnessed this idea to create successful and profitable online businesses. The trick, he believes, is to create a product that customers really want so that they spread the word about it to others. Other kinds of companies can use this same concept to enable their businesses using technology

This book can be found in HECSA Library:

Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves
Adam L. Penenberg
HF 5415.1265 .P46 2009