We make hundreds, or even thousands of decisions every day. For some, the cautious option is the usual choice, but others follow their impulse to try something new or more risky. Being impulsive is usually viewed negatively, but we must remember that following these impulses can result in new entrepreneurial businesses, acts of heroism during crises, and game-changing innovations. Tasler explores the biological and personality factors that drive impulsive behavior and show the role that they play in our personal and day-to-day lives. Armed with some knowledge of what makes us cautious or impulsive, he helps us to appreciate the opposite tendency and work toward a balance between the two.This book can be found in HECSA Library:
The Impulse Factor: An Innovative Approach to Better Decision Making
Nick Tasler
BF 611 .T37 2009
