Murray asserts that there is no such thing as an original idea. Instead, he believes that great thinkers and successful inventors and businessmen borrow ideas from others. This is a controversial concept, challenging the notion of authorship and intellectual property. In this book, Murray takes readers step-by-step through his thought process--some of it analytical and some of it non-traditional--teaching them a six-step "borrowing" process that anyone can use to innovate in the business environment. Murray combines practical ideas with anecdotes about "brilliant borrowers," both past and present.This book can be found in HECSA Library:
Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others
David Kord Murray
HD 53 .M87 2009
