Fisher-Yoshida and Geller observe that business is increasingly becoming more global. However, they assert that global business does not mean that the world is becoming a melting pot. Quite the opposite, they content, that instead, increasing global business makes awareness of different customs, cultures, and communication practices all the more important for success. Fisher-Yoshida and Geller define "transnational leadership" as a set of qualities that allows for successful business relationships in multiple nations and cultures while respecting, embracing, and leveraging local cultures to maximize business performance, teamwork, and employee satisfaction. They differentiate this type of leader from "international leadership," which looks for universal traits and relationships across national boundaries, and from "multinational leadership," which applies different leadership practices in each geographic location. In order for this concept to be effective, they assert that the most important shift is from right-wrong thinking to a mindset and culture where opinions are valued and individuals learn to communicate their perspectives to others.
This book can be found in HECSA Library:
Transnational Leadership Development: Preparing the Next Generation for the Borderless Business World
Beth Fisher-Yoshida and Kathy D. Geller
HD 57.7 .F5837 2009