Kotler and Caslione assert that the troubled times that we are experiencing now are not an aberration, but rather a new kind of normal. This book is full of examples of companies that are successfully navigating the current economic turbulence. It provides strategies for surviving economic downturn as well as insights and techniques for anticipating financial bumps in the future. It shows how to minimize vulnerabilities and exploit opportunities, and rethink old management techniques, particularly those used in turbulent times.
This book can be found in HECSA Library:
Chaotics: The Business of Managing and Marketing in the Age of Turbulence
Philip Kotler and John A. Caslione
HF 5415 .K6244 2009