Universal Principles of Design

This book explains the concepts at work behind the designs that we see around us every day. In paired explanatory text and images, the authors describe and discuss design principles, concepts and rules and illustrate several examples of their application in familiar visual applications. The concepts covered range from architectural principles to graphic design rules and user-interface design recommendations applied in software development. This book is an excellent reference book for students learning about design as well as experts looking to broaden their understanding of design concepts outside their primary field of study.

This book can be found in HECSA Library:

Universal Principles of Design: 100 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design
William Lidwell, Kritina Holden, and Jill Butler
NK 1165 .L53 2009

Social Media Marketing in an Hour a Day

Have you put the power of people to work for your company yet? This book is a step-by-step guide to using social media tools in your marketing strategy so that you use the conversations taking place between your customers and potential customers to improve your image and brand. By listening to and influencing the discussions that your customers have, you can gain valuable information to improve your products and services, increasing customer happiness and loyalty. At the same time, you can make others not using your services aware of your company in meaningful and positive ways. This book will teach you how to get involved in the social web through blogs, RSS, podcasts, video, and other technology tools, and how to measure the effectiveness of these tools. This is a practical, hands-on book full of examples, exercises, and strategies that you can put into action.

This book can be found in HECSA Library:

Social Media Marketing in an Hour a Day
Dave Evans
HF 5414 .E93 2008

Coral Reef Restoration Handbook

This is the first book to describe coral reef restoration. Most of what is known about the restoration of coral reefs has been gained through efforts to repair reefs that were damaged by humans or man-made causes. Using the literature published about these efforts as a starting point, this book attempts to develop a scientifically-based framework that can be used to guide future restoration efforts. The handbook offers scientific and conceptual background as well as practical strategies that have been used to assess and mitigate damage to reefs. Contributions range widely from geological and biological efforts to the engineering requirements, decisions that are necessary, and resources required for this work. Case studies allow scientists working in this field to learn from lessons experienced by others.

This book can be found in HECSA Library:

Coral Reef Restoration Handbook
ed. by William F. Precht
QH 75 .C718 2006