Marketing to the Social Web

Web 2.0 and social networking tools have provided marketing experts a new way to use the web to communicate with tehir customers rather then broadcasting messages at them. Weber explains how marketing professionals and the companies that they work for build customer communities and engage them through web-based technologies. He demonstrates how using social networking sites like MySpace, Facebook, and Flickr provide opportunities for creating discussions between companies and their customers. They also explain how advertisements in these venues are specifically targeted to the audience who receives them, generating measurable influence and profits for the companies. The techniques discussed in this book should be studied by anyone who wants to understand how to use technology to increase their influence.

This book can be found in HECSA Library:

Marketing to the Social Web: How Digital Customer Communities Build Your Business
2nd ed.
Larry Weber
HF 5415.1265 .W43 2009

Better Green Business

Olson brings together practical thoughts as well as step-by-step strategies for moving any company toward greener operations. He shows how "greening" an organization provides "win-win-win" gains--profit for the company, improved efficiency, and less damaging impact on the environment. He offers methods and technologies that reduce waste and increase efficiency. He also offers analysis of business trends that he believes will make green business practices increasingly important in the future.

This book can be found in HECSA Library:

Better Green Business: Handbook for Environmentally Responsible and Profitable Business Practices
Eric G. Olson
HD 30.255 .O47 2010

Organization Diagnosis, Design, and Transformation

The Baldridge Criteria for Performance Excellence was created by a law passed during the Ronald Reagan administration with the intention of improving the quality and productivity of American companies. Today, the Baldridge model is used by organizations of all sorts, both for profit and not for profit, inside and outside the United States. Trends among organizations who have won Baldridge awards support the conclusion that companies who perform well according to the Baldridge model also have improved financial performance. This 4th edition of the Baldridge users guide shows how to apply the model to determine what is relevant and important to an organization, how its processes relate to the current results, and how the processes may be redesigned to improve the organization. This is a classic text on organizational assessment and improvement.

This book can be found in HECSA Library:

Organization Diagnosis, Design, and Transformation
John Latham and John Vinyard
HD 62.15 .L38 2010

A Question of Command

Most writing on counterinsurgency has focused on identifying the strategies that will win the hearts and minds of the population that the insurgents are fighting within. Moyar makes a different argument, asserting instead that superior leadership skills are the key to winning in an insurgency. He advocates concentrating resources on security, civil administration and leadership development, rather than on economic, social, and political reforms. Based on historical materials beginning with the Civil war as well as interviews with veterans of counterinsurgency battles, Moyar identifies critical leadership attributes and why these traits make leaders more successful in counterinsurgency environments. This book is eye-opening, particularly for those who have been involved in the War in Iraq and Afghanistan.

This book can be found in HECSA Library:

A Question of Command: Counterinsurgency from the Civil War to Iraq
Mark Moyar
U 241 .M69 2009

The Facebook Era

Shih outlines the advantages of social networking for businesses and shows how to turn the opportunities into reality. She explains that online social networks are changing the way that people live, work, and interact with one another. The opportunity for business is to convert relationships with customers into money-making opportunities. She shows how social networks can provide new business opportunities, target marketing messages, find new employees, and engage their audience to harvest innovative ideas. Shih is uniquely qualified to write this book because she created the first business application for Facebook. Case-studies and a practical how-to guide shows how others can follow her steps to success.

This book can be found in HECSA Library:

The Facebook Era: Tapping Online Social Networks to Build Better Products, Research New Audiences, and Sell More Stuff
Clara Shih
HD 30.37 .S49 2009

Water Loss Control

This guide will take users through the development of a water loss control program. It offers tools that can be used to determine water loss and measure the amount of water being lost. It offers tools for determining the root cause of water loss. It also offers suggestions for modeling water systems and controlling water losses as part of a water control program. This new second edition includes methods to analyze water supply and consumption volumes, new water audit and measurement methodologies, and descriptions and case studies of successful water control programs.

This book can be found in HECSA Library:

Water Loss Control
2nd Edition
Julian Thornton, Reinhard Sturn, and George Kunkel
TD 495 .T46 2008

With the Stroke of a Pen

Most people believe that the President's primary power comes from the "power to persuade," and that both the Congress and the courts have considerably more power in reality than the executive. Mayer presents a contrasting view through his in-depth study of executive orders. Using examples from civil rights and foreign policy, he demonstrates how presidents have inherent legal power and how they pursue foreign policy without Congressional assent or interference. Mayer portrays the president as the single most powerful individual in American politics and shows Presidential Orders to be a richly political body of literature.

This book can be found in HECSA Library"

With the Stroke of a Pen: Executive Orders and Presidential Power
Kenneth R. Mayer
KF 5053 .M39 2002

The Leader's Legacy

Instead of focusing on how a leader can be most effective in his or her role, McKenna asserts that a leader is most effective when looked at in hindsight. He states that a leader's most important role is to build on the past and develop momentum so that great things continue to happen once they are gone. He lays out principles that help both new and experienced leaders develop successors and know when it is time for them to step aside. This book is full of anecdotes of what successful succession planning can look like as well as cautionary tales of what not to do.

This book can be found in HECSA Library:

The Leader's Legacy: Build on the Past, Give Momentum to the Present, Assure Greater Things for the Future
David L. McKenna
BV 4597.53 .L43 M35 2006

Making the Most of the Water We Have

The demand for sufficient water has become one of the major challenges of the current century. However, current approaches to managing the demand are not longer sufficient. Based on approaches used by the energy sector, a new "soft path" approach to water is developing. This approach starts by ensuring that ecosystems have sufficient water to sustain themselves. After that, human water consumption is significantly reduced by using economic and social incentives. The purpose of this book is to make this "soft path" approach more widely known so that acceptance of its uses will grow, making this approach both economically and politically realistic to manage our diminishing water resources.

This book can be found in HECSA Library:

Making the Most of the Water We Have: The Soft Path Approach to Water Management
ed. by David B. Brooks, Oliver M. Brandes, and Stephen Gurman
TD 195 .W3 M35 2009

Grown Up Digital

Based on surveys and interviews of over 11,000 individuals between the ages of 11 and 30, Tapscott discovers how the Millenial generation who grew up with the internet thinks, behaves, and has creates a rich social structure and communication capability different from those of earlier generations. This "field guide" for Baby Boomers and GenXers offers suggestions for how to attract and engage Millenials in the workplace, how their brains process information and learn new things, and how they are actively participating in the creation and distribution of information and entertainment. This young generation is an authority on something important--technology. It is up to the rest of us to determine how we will use their expertise.

This book can be found in HECSA Library:

Grown Up Digital: How the Net Generation is Changing Your World
Don Tapscott
QA 76.9 .C66 T29 2009

Leading in Times of Crisis

Dotlich, Cairo, and Rhinesmith propose that during challenging times, being a leader requires more from an individual than the one-dimensional models that many authors suggest. Instead, they propose a "whole leadership" model, which allows leaders to act in was that rethink the way that the business operates, particularly when it is challenged, connect with stakeholders, whether customers, employees, or other with interests in your buiness, and to live according to your own values. This book is a follow-up to the authors' earlier work, Head, Heart and Guts, which first defines the whole leadership model and suggests that leaders should trust their instincts--all of them--to lead them toward success.

This book can be found in HECSA Library:

Leading in Times of Crisis: Navigating throigh Complexity, Diversity, and Uncertainty to Save your Business
David L. Dotlich, Peter C. Cairo, and Stephen H. Rhinesmith
HD 57.7 .D676 2009

Women, Work, and the Art of Savoir Faire

Guiliano draws on her distintive French woman's philosophy and style to give advice to other women about how to make the most out of work withoout skimping on the good things in life. As the CEO of Veuve Clicquot, she took Champagne to the top of the luxury market. She uses the same strategies and techniques to teach women how to communicate their value in the workplace and market themselves. She also shares secrets on how to cope with stress, how to have winning job interviews, and how to host elegant dinner parties, offering women the opportunity to find happiness and success both inside and away from the workplace.

This book can be found in HECSA Library:

Women, Work & the Art of Savoir Faire: Business Sense & Sensibility
Mireille Guiliano
HD 6053 .G84 2009

Unleashing Innovation

Synder and Duarte tell the story of how Whirlpool transformed itself from a company who excelled at building appliances to one who had embedded innovation at every level of its organization. This change effort, one of the largest in corporate history, reshaped Whirlpool's corporate culture and generated economic growth. This book is filled with real-world examples of how Whirlpool created consistent, profitable innovation by involving all employees and dispelling the belief that innovation can only come from research and development or leadership sectors of a company. Snyder and Duarte show how Whirlpool created an environment that emphasizes learning, creating, dreaming, and offers strategies and tools on how a similar environment can be developed in other organizations.

This book can be found in HECSA Library:

Unleashing Innovation: How Whirlpool Transformed an Industry
Nancy Tennant Snyder and Deborah L. Duarte
HD 9971.5 .W374 W457 2008

Toward Affordable Systems

U.S. Army leadership has called for lifecycle costs to be considered during the design and development stages of new technologies. This is so that changes can be made to ensure that the equipment produced will be affordable throughout its lifecycle. This study demonstrates a method and model for how lifecycle costs can be incorporated into the management process of Army science and technology programs.

This book can be found in HECSA Library:

Toward Affordable Systems: Portfolio Analysis and Management for Army Science and Technology Programs
Brian G. Chow, Richard Silberglitt, and Scott Hiromoto
U 393 .C54 2009

Leading the Leaders for the Future

This book challenges the way teachers are preparing their students to be leaders in the future. The authors assert that the world is changing rapidly, and that the old approaches to education are no longer sufficient to prepare students for the uncertain world that they will face. Bosher and Hazlewood assert that students need to have confidence in their ability to learn, be able to think independently, and to be able to respond to challenges without being afraid. In order to reach this goal, they assert that schools will need to be educating their students differently and to do so, must also be organized and managed differently. They propose that schools must develop leadership--faculty must serve as leaders and also work toward developing leadership capabilities within their students. The authors offer a thought-provoking suggestion for preparing for our future.

This book can be found in HECSA Library:

Leading the Leaders for the Future: A Transformational Opportunity
Mike Bosher and Patrick Hazlewood
LB 2900.5 .B67 2008

Handbook of Hydrology

This book is a compendium of articles on theory and practice in the field of hydrology collected from experts around the world. This handbook was written to help professionals in the water resources fields solve on-the-job problems. For example, it will help assess water usage for a city and design appropriate methods for urban drainage. Other chapters will help calculate the rate of rainfall, evaporation, groundwater flow, snow melt, and estimate the rates and extent of flooding so that their effects can be mitigated. Finally, it will help with water assessments due to pollution, groundwater runoff, land-use changes such as deforestation. The book also provides an extensive glossary, formulas used in calculations, and values of hydrologic constants. This handbook will become a ready reference for water resource managers and scientists working in related fields.

This book can be found in HECSA Library:

Handbook of Hydrology
ed. by David R. Maidment
GB 662.5 .M35 1993