February 15, 2008

The Chief of Engineers Recommends - Employing Generation Why?

Employing Generation Why? Understanding, Managing, and Motivating Your New Workforce
Eric Chester
HF 5549 .C54 2002

Most of us have heard of Generation X, but who is Generation Why? Chester defines Generation Why, called by others as Generation Y, as the group born between 1980 and 1994. He characterizes them using the question, "why?", because he believes that more than any other, this captures their outlook toward life, particularly toward work. Now a notable part of the workforce, Chester writes this book in hopes of bridging the communication gap between managers and these new employees, showing managers the value they can add to their organizations, but also that their different perspectives and priorities may require new approaches when motivating, training, and engaging them. This book is intended to be a practical manual. Organized in three main parts, it first defines Generation Why, highlighting both their positive traits as well as their negative ones. The second and most extensive part has direct recommendations and tips for workplace behavior. The third part has some communication recommendations, both ways to connect with Gen Whys and communication methods that are sure to make them disconnect. This book is full of practical and fun suggestions. It is a must read, not just for those who work with younger generations, but for anyone who wants to improve their communication skills, become more creative, and generally make themselves more open to change.