Purpose: The Starting Point of Great CompaniesNikos Mourkogiannis
HD 30.28 .M686 2006
Mourkogiannis argues that it is not the organization, values, leadership, or success in the marketplace is not what defines a great company. Instead, he asserts that finding a fulfilling a purpose is what causes a company to make the transition from good to great. In the first section of his book, he introduces the idea of purpose and identifies four types: discovery, excellence, altruism, and heroism. In the second section, he illustrates purpose through the stories of successful companies and the individuals who led them. In the third section, he ties purpose to other philosophical concepts such as morale, innovation, and leadership, showing readers that great companies are not lacking in other strengths, but rather that their purpose provides a context in which to operate and a way of measuring and valuing their successes.
