The Corporate Culture Handbook: How to Plan, Implement, and Measure a Successful Culture Change ProgramGabrielle O'Donovan
HD 58.7 .O33 2006
O'Donovan comes to this topic from the point of view of change management. She asserts that most companies were built as economic entities, but that today they play both social and economic roles. In order to create a culture which fits with this social role--whether ethical, customer service oriented, innovative or fun--some cultural change must occur within the organization. O'Donovan brings her practical experience planning and managing these changes and aligns them with theoretical models derived from organizational psychology. In this book she shares a winning strategy for organizational change employed by one company. Perhaps more usefully, she outlines a plan for cultural change that can be modified and adopted by other companies seeking to refocus their efforts.
