We all know a good idea when we see one. But where do those ideas come from? What kinds of environments make them more likely? What sparks the flash of brilliance? How do we generate the groundbreaking ideas that push forward our careers, our lives, our society, our culture? The author examines how innovation can accelerate under certain circumstances, how physical environments can affect and enhance great ideas, bringing people and ideas together. The author presents his work on the roots of innovation and suggests useful strategies for cultivating our own creative breakthroughs.This book can be found in HECSA Library:
Where Good Ideas Come From: The Natural History of Innovation
Steven Johnson
BF408 .J56 2010
