December 21, 2010

Am I Making Myself Clear? A scientist’s guide to talking to the public

Health care policy, climate change, stem cell research, an aging infrastructure, and endangered species all affect lives in many ways. But unless they understand the science behind these issues, the public cannot make reasonable decisions. To convey the facts, scientists must be more active in making their work accessible to the media and thus, to the public. This book urges scientists to become more accessible in public forums and to improve their interactions with policymakers, the public and the media to prevent their important work from being misrepresented. This book demonstrates how to speak to the public, handle the media and describe their work to a lay audience.

This book can be found in HECSA Library:
Am I Making Myself Clear? A scientist's guide to talking to the public
Cornelia Dean
Q223 .D43 2009