Have you put the power of people to work for your company yet? This book is a step-by-step guide to using social media tools in your marketing strategy so that you use the conversations taking place between your customers and potential customers to improve your image and brand. By listening to and influencing the discussions that your customers have, you can gain valuable information to improve your products and services, increasing customer happiness and loyalty. At the same time, you can make others not using your services aware of your company in meaningful and positive ways. This book will teach you how to get involved in the social web through blogs, RSS, podcasts, video, and other technology tools, and how to measure the effectiveness of these tools. This is a practical, hands-on book full of examples, exercises, and strategies that you can put into action.
This book can be found in HECSA Library:
Social Media Marketing in an Hour a Day
HF 5414 .E93 2008