Peppers and Rogers believe that most businesses allow their short-term successes to limit their thinking. Instead, they advocate focusing on long-term strategies and establishing trusting relationships with customers. The book is organized to focus on one assumption or business "rule" in each chapter. Some of these "rules" are reinforced or modified to align with current business technologies and corporate cultures. Other "rules" are thrown out, replaced by the current realities of customer expectations. This book discusses a wide range of topics, from winning and retaining customer trust, the "value" of an organization, the roles of innovation, order, and dissent, and the tension between leadership, management, and decentralization.This book can be found in HECSA Library:
Rules to Break & Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism
Don Peppers & Martha Rogers
HF 5386 .P472 2008
