January 26, 2009

Generation Blend

This book delves deeply into two issues that all organizations today are facing--rapid changes in computer technologies, particularly Web 2.0, and the generational shift taking place among their employees. This book examines how generational attitudes toward technology affect a wide range of workplace issues, from recruitment and retention, training, decision-making, collaboration and teamwork, information sharing, and even every day work activities. Because this is a complex question, chapters address each component before their relationship is considered. First, the author discusses how work is changing, skills that are required, and the role that technology plays in those changes. Next, generational attitudes, behaviors, and work styles are discussed. As Baby Boomer, Generation X, and Millenial groups are identified, their relationship to technology is discussed specifically. However, technology is only one component of what each group expects from the workplace. Final chapters discuss how to capitalize on the strengths of each group to use technology effectively, to plan for the future, and to develop strategies in which each generation serves as an important component for the organization's overall success.

This book can be found in HECSA Library:

Generation Blend: Managing Across the Technology Age Gap
Rob Salkowitz
HD 6279 .S25 2008