April 10, 2008

Book Review - Firms of Endearment

Firms of Endearment: How World-Class Companies Profit from Passion and Purpose
Raj Sisodia, Jag Sheth, and David B. Wolfe
HD 30.28 .S478 2007

The authors assert that our society is entering a period in which people are searching for higher meaning in their lives, not just accumulating "stuff." Companies who believe that, they assert, can work to gain the love of their employees and their customers, using this loyalty to generate financial success. Many of the chapters in this book are spent setting the stage. They discuss how "sustainable market share" is no longer enough to be successful, and how employees are searching for more out of their working lives than simply a paycheck. They discuss the role of customers, partners, and investors at creating products and company climates that people "love." The real secret to success, however lies with demonstrating commitment to bettering society and creating a corporate culture which respects and includes all employees. Lessons learned and tips on how to become this kind of company round out this book.